About us

Emma and Tom’s was founded in 2004 by childhood friends Emma Welsh and Tom Griffith. Proudly Australian owned, Emma and Tom established their brand’s philosophy, ‘Look After Yourself’, and committed themselves to helping others experience health and vitality.

Using cutting edge, minimal processing techniques and a devotion to all natural ingredients, we are devoted to looking after you. Our products are free from preservatives, concentrates and artificial flavours; what you see is what you get. Our range includes juices, life bars and refreshing iced teas that your body will thank you for. It is our belief that you don’t need to compromise quality when it comes to convenience. We offer products that are jam-packed with natural vitamins, minerals and antioxidants so that you can feel great.

We pride ourselves on maintaining close relationships with our producers and suppliers, proudly supporting Australian farmers and families. Each year we donate over $100,000 worth of our products to community groups, charity events and fundraisers such as Pink Ribbon, Second Bite and the St Kilda Mission. We also run a social enterprise “Unite Projects’ to help fight youth homelessness in Australia. We have raised over $350,000 so far, and we are working with local communities to help make a difference.   

Look After Yourself.



At Emma & Tom’s we believe that people are happier when they are healthy.
We believe that if you eat well, you stay well.
We help people Look After Themselves
Emma & Tom’s products are:
  • All natural
  • Have no added refined sugars
  • Are minimally processed
  • Help you to Look After Yourself




Emma Welsh and Tom Griffith met having a swimming lesson when they were twelve years old. They have literally been in the drink ever since!

In 2003 childhood friends Emma and Tom decided to join forces to make Australia’s best super premium fruit juice. After a year of getting everything set up, they launched a range of 4 super premium fruit juices in September 2004, calling the business Emma & Tom’s.

Since 2004 the Emma & Tom’s business has grown to include a team of over 50 colleagues across Brisbane, Melbourne, Perth and Sydney. The 4 super premium fruit juices has grown to a full range of healthy drinks and snacks, including:

  • 8 Super premium fruit juices
  • 7 Sparkling fruit juices
  • 3 Quenchers
  • 4 No added sugar flavoured milks
  • Raspberry Kombucha
  • 2 Brewed Ice Teas
  • 6 Dried Fruit and Raw Nut Life Bars
  • 3 Chia Bars
  • A Seed Slice

Today Emma & Tom’s products can be found in over 5,000 outlets in Australia and are exported to China, Jordan, Malaysia, Hong Kong



What is the Emma & Tom’s brand philosophy?

Health is key to being able to experience happiness. Our philosophy can be summed up by our moto “Look After Yourself”. We provide you with nourishment so that you can take care of yourself, as well as those around you. When you’re healthy, everyone benefits.

Are Emma and Tom real people, or is this just another Big Corporation/pseudo brand?

Once upon a time, in the late 70’s, two twelve year old kids were at the Harold Holt Memorial Pool, taking swimming lessons. They looked at each other through their goofy goggles and soon they became close friends. They were healthy and happy. The girl was Emma (Walsh) and the boy was Tom (Griffith). Their friendship persisted over their teenage years and into their adulthood. In 2004 they decided to launch a company together, sharing their love for health and happiness. So, yes, Emma and Tom are real people.

Are Emma and Tom life partners?

Emma and Tom have been close friends since they were twelve. But, no, they are not life partners. Emma is married to Michael, who also works in the company and they have a son. Tom has two gorgeous young daughters, Ursula and Raphaela.

How would you describe Emma & Tom’s approach to developing their products?

We try and keep it as simple as possible when it comes to developing our products. All of our products share three common characteristics: they are made from all natural ingredients, are minimally processed and have no added sugar.

Why does Emma & Tom’s juice need to be kept refrigerated?

Everything we produce is free from anything artificial; nasty chemicals that can extend shelf life but can destroy nutrient value. We flash pasteurise and cold fill our juices as we try to minimise the amount of processing. Having all natural products, without preservatives, using minimal processing means that in order to maintain the quality and integrity of our juice they need to be stored at or below 4 degrees Celsius.

What is the carbohydrate in Emma & Tom’s no added sugar flavoured milk range?

Plain milk has a carbohydrate level of 5g per 100ml, which is lactose. Emma & Tom’s no added sugar flavoured milk has a carbohydrate level of 5g per 100ml (the same level as plain milk). If we compare this figure to other “sugar added” flavoured milks, which are usually around 11g per 100ml, we can see that our milk range has far less sugar than those that we usually find on the shelf.

Are Emma & Tom’s products vegan friendly?

All of our products are vegan friendly with the exception of the Chia bars, which contain Manuka honey, as well as our all natural, no added sugar milk range, which, you guessed it, contain milk.